type + graphic designer
I remember for my first ArtCenter design project I used the combination of Myriad and Comic Sans, two fonts most graphic designers avoid using. Luckily, I’ve come a long way thanks to my instructors and colleagues I now have a depth of understanding of graphic design and the importance of typography. Now I have a passion for fonts and a love for designing typefaces. I have discovered my design process is like creating pottery, an iteration of continual shaping, forming and building until it meets its perfection. As a graphic designer, I am not afraid of failing and being criticized for my work. I thrive to do it right. My name is Cid Lee. I received BFA in Graphic Design from the ArtCenter College of Design, with an emphasis in font design, brand identity development, and packaging design.
The new See’s philosophy showcases the power of art as a means of communication with an audience. See’s aspires to use art as a looking glass into other cultures, promoting the great diversity that exists around the world. The new See’s partnership with emerging local artists will transform every See’s package into a canvas of distinctive designs. The new See’s brings exclusive works of art to consumers alongside their classically elegant candies. It is targeted to people with sophisticated palettes, who appreciate art and design as much their decadent sweets.
Struktura is a neo grotesque san-serif typeface designed with modern style characteristics and proportions. It is designed to be adaptable through time and versatile for a wide variety of applications, from headlines to tag lines to text areas. With a stylish and clean look, it is highly legible at small sizes, yet retains its distinct identity at larger sizes. Struktura has light, regular, medium, bold, and heavy versions, plus italics, in addition to the variants for each style.
Hybrid Typography is an application that runs on computers and mobile devices. It is programmed to combine multiple fonts by using point algorithm. Every letter consists of bezier curves and their control points. Setting an equal number of points to letters creates an algorithm that unifies different fonts. This application is built to create and explore new typographic styles by synthesizing multiple fonts.
Ignite is a simple and convenient way to turn the laborious and complicated task of grilling into an enjoyable experience. Every package of Ignite contains the precise amount of charcoal required for one serving of food. The packaging is stable and firm, with a geometric design that allows for convenient and practical storage. Detailed instructions are printed on the outside of the package to help the user. The package itself is made of paper log wrapped with uncoated craft paper, and burns clean and safe.
ART OF DATA
The exhibition booklet for the Art of Data at LACDA (Los Angeles Center of Digital Art), which showcases data visualization artwork from Aaron Koblin, David McCandless, Cybu Richli, Lev Manovich, Andrew Vande More and Lust.
The Center Theatre Group newspaper is designed to focus on three values which are; feasible, systematic, and attractive. The newspaper have a simple system that is easy and convenient to design enough for people who doesn't have design background. The newspaper consists of captivating visuals and accessible content, that will share relevant information on a recurring basis. In this 16 pages tabloid size newspaper consist of 6 articles from both communities and theatre, a single page of community voice where people could participate, current and feature show information, a calendar for the season, and a page promoting community programs.
© Cid Lee 2019